Total Sales by Metropolitan Area, Fiscal Year 2007
  
 Quarter 1Quarter 2Quarter 3Quarter 4Total
New York563,662 776,733 781,870 951,270  3,073,535

LA

358,695 894,943 529,121 953,631  2,736,390
Chicago563,374 608,070 554,760 540,157 1,712,915 
Washington D.C.321,045 221,801 545,524 563,282 1,651,652 
San Francisco517,550 569,541 669,571 506,132  2,262,794
Philadelphia 644,561 554,636735,617 776,062 2,710,876 
Boston478,434 265,223 223,400 499,293  1,466,350
Detroit711,470 461,522 358,695 337,726  2,2281,08
Dallas144,646 188,580 39,362 88,463  461,051
Houston540,828 486,699 484,674 534,694 2,046,895 
 Conclusions:
  • New York, LA, Chicago, SF, Philadelphia, and Detroit met or exceded
    projections

 

  • Washington DC, Boston, and Houston fell slightly short of expectation

 

  • Dallas sales were extremely low

 

  • Attention must be focused on DC, Boston, Houston, and especially Dallas. Reviews of the advertising, recruitment, and management practices in these regions are a priority.